How can I ensure my release strategy is successful?

Ensuring a successful release strategy is crucial for maximising the impact of your music. At MRM India, we provide a step-by-step guide to help independent Indian artists and labels with their releases. Here's a prioritised list of steps and their importance to ensure your launch is successful:

Define Goals: Identify the objectives for your release—whether it’s growing your fanbase, increasing streams, or building engagement.

Set a Release Date: Choose a date that aligns with market trends, avoiding major holidays or competing releases.

Build a Marketing Calendar: Plan out social media posts, teasers, and announcements to maintain consistent engagement.

Register Your Work: Ensure your compositions are registered with relevant copyright societies for smooth royalty tracking.

Importance: A well-defined plan ensures that all aspects of your release are organized, setting the stage for maximum visibility.

Upload to Distribution Platforms: MRM ensures that your music is available on all major streaming services like Spotify, Apple Music, and YouTube Music.

Metadata Optimization: Accurate metadata, including genre, mood, and similar artist references, helps with algorithmic placements on streaming platforms.

ISRC and UPC Codes: MRM assists in generating and assigning ISRCs and UPCs for seamless tracking of streams and sales.

Importance: Proper distribution setup ensures your music is easily discoverable and tracked accurately for revenue collection.

Create Teasers and Trailers: Short videos, clips, or behind-the-scenes footage create anticipation among listeners.

Press Release and Outreach: MRM helps craft a compelling press release and distribute it to media outlets, bloggers, and influencers in the Indian music scene.

Pre-Save Campaigns: Set up pre-save links to encourage fans to save your release, boosting initial stream numbers on launch day.

Importance: This step ensures that potential listeners are aware of your upcoming release, creating anticipation and building momentum.

Engage with Fans: Share live Q&A sessions, countdowns, and interact with fans on social media platforms.

Leverage Digital Marketing: MRM provides targeted social media ad strategies and helps you run ads on platforms like Instagram, Facebook, and YouTube.

Email Marketing: Reach out to your mailing list with exclusive content and links to your new release.

Importance: A successful launch week ensures that your release is front-of-mind for your audience, maximising early engagement and streams.

Pitch to Playlists: MRM assists in pitching your track to curated playlists, increasing your reach on streaming platforms.

Track Performance: Use analytics to understand listener demographics and engagement trends.

Release Follow-Up Content: Share acoustic versions, remixes, or lyric videos to keep the momentum going.

Importance: Post-release efforts help sustain the visibility of your music, ensuring a longer shelf life for your track.

Stay Engaged with Fans: Keep up regular communication through newsletters, social media posts, and live sessions.

Release Consistent Content: Maintain a steady stream of content—whether singles, music videos, or behind-the-scenes clips—to remain active in listeners’ feeds.

Collect Royalties Efficiently: MRM ensures that all streams, performances, and sync placements are tracked and royalties are collected directly into your account.

Importance: A consistent presence ensures continued growth of your fanbase, while MRM’s support guarantees that you receive the revenue you deserve.

This structured approach ensures that your release is well-executed and impactful, helping Indian independent artists and labels achieve the visibility and success they deserve in the competitive music industry. MRM India is here to support you through each phase of your release journey.

*at an additional fee